Black Friday Shopping Frenzy: 44% of Consumers Plan to Use ChatGPT to Find Deals
As Black Friday approaches, more and more consumers are looking for the best shopping deals. According to a recent survey, about 44% of Black Friday shoppers plan to use ChatGPT and other AI tools to find discounts without leaving their homes. This annual shopping event has undergone significant changes in recent years, shifting from midnight lines to online shopping during the pandemic, with technological advancements fundamentally transforming the shopping experience. The survey was conducted earlier this month by research firm Attest among 2,000 consumers.
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